Blogging – Are Sticky Posts Worth Considering

Making content sticky has been a common function in forums for many years. What is sticky content? Any content that you lock into the top of your blog can be considered sticky. With the latest version of WordPress, creating a sticky post is as simple as clicking in the relevant box when publishing or saving your posts.

In previous versions of WordPress (pre WP 2.7), theme designers created an area at the top of the blog for ‘featured posts’. A post was parked in that area by including it in the featured category. Some themes allowed for several posts to be marked as featured and when loaded to the screen would scroll through each of the featured posts – I am sure you have seen them.

So this brings us to the question at hand – should you consider sticky posts on your blog? I wouldn’t rush in and create a sticky post but at the same time, I wouldn’t completely reject the notion either. There are benefits to using sticky posts, these include:

  • recycling your old content in a best off format
  • advertising a particular event such as a contest or special sale
  • highlighting a key post
  • making an announcement such as a product update or recall

There are two sides to every coin so while there may be positives, there may also be negatives; these include:

the sticky post may give readers the feeling the blog is not updated frequently
you can fall into the trap of relying on the stick feature rather than updated regularly
it may create extra work since you will have to edit the post to remove its sticky feature

What can be important with sticky posts is finding a way of telling your readers that this post is sticky. It is also important to try and have your fresh posts, or at least the heading and opening paragraph, appearing above the fold. Visitors can then see that your blog is being updated regularly.

Sticky posts can be useful for some blogs. I wouldn’t recommend them across the board but if you do have important information that is worth displaying at the top of your posts, then making a sticky post could be easier than trying to hard code the information into the page files.

To make a post sticky in WordPress 2.7.x, in the post editing screen you will see your publishing options in the top right hand corner. Click to open these options and select “Stick this post to the front page” – and your done. To make the post unsticky in the future, return the post editing screen and unclick the “Stick this post to the front page” option and save. That’s it.

Are sticky posts worth considering as part of your blogging activities? It is up to you. Are there any SEO benefits to using sticky posts? None that I am aware off. Are there reader benefits to using sticky posts? It depends on the content doesn’t it!

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